How To Set Up Shopify Conversion Tracking With Google Tag Manager

Feb 28, 2019
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Welcome to CyberFire Marketing - your trusted partner in driving digital marketing success. In this comprehensive guide, we will walk you through the process of setting up Shopify conversion tracking with Google Tag Manager, a powerful tool to optimize your online store's performance and boost your sales.

Why Is Conversion Tracking Important for Your Shopify Store?

Understanding the effectiveness of your marketing efforts and identifying what drives your conversions is crucial for growing your online business. Conversion tracking allows you to measure the success of your marketing campaigns, identify profitable channels, and make data-driven decisions to maximize your ROI.

Step 1: Setting Up Google Tag Manager

Before diving into Shopify conversion tracking, you need to set up Google Tag Manager (GTM) for your eCommerce store. GTM simplifies the process of managing and deploying various marketing tags, including the conversion tracking tags, without the need for complex coding.

1. Create a Google Tag Manager Account

  1. Visit the Google Tag Manager website and sign in with your Google account.
  2. Create a new account by clicking on the "Create Account" button.
  3. Follow the prompts to fill in the account name and container name. Choose "Web" as the target platform and click "Create".

2. Install the GTM Container Snippet on Your Shopify Store

  1. Once your GTM account is created, copy the container snippet provided.
  2. Login to your Shopify admin panel and navigate to "Online Store" and then "Preferences".
  3. Paste the GTM container snippet into the "Google Analytics" field and click "Save".

Step 2: Adding Shopify Conversion Tracking Tags

Now that GTM is set up, you can proceed to add the necessary conversion tracking tags specific to your Shopify store in order to monitor and analyze your sales performance.

1. Create a Google Ads Conversion Tracking Tag

  1. Login to your Google Ads account and navigate to the "Tools & Settings" menu.
  2. Select "Conversions" from the dropdown menu.
  3. Click the "+" button to create a new conversion action.
  4. Fill in the required information such as the conversion name, value, and category.
  5. Configure the other settings according to your requirements, including the attribution model and counting method.
  6. Select "Use Google Tag Manager" as the implementation method and click "Create and Continue".
  7. Copy the generated conversion ID and conversion label.

2. Add The Google Ads Conversion Tracking Tag in GTM

  1. Go back to your GTM account and navigate to your existing container.
  2. Click "Tags" on the left sidebar and then the "New" button.
  3. Choose "Tag Configuration" and select the "Google Ads Conversion Tracking" template.
  4. Paste the copied conversion ID and conversion label in their respective fields.
  5. Configure the other settings, such as triggering the tag on the desired pages and events.
  6. Click "Save" to save the tag configuration.

Step 3: Testing and Publishing the GTM Setup

Before going live with your Shopify conversion tracking, it's crucial to thoroughly test your GTM setup to ensure accurate data collection. Follow these steps to test and publish your GTM setup:

1. Preview and Debug the GTM Container

  1. In your GTM account, click on the "Preview" button.
  2. Open your Shopify website in another tab or browser window.
  3. You'll see a GTM debug window appearing at the bottom of your website.
  4. Interact with your website, ensuring that the appropriate tags fire correctly in the GTM debug window.

2. Publish the GTM Container

  1. If the tags fire correctly during testing, go back to your GTM account.
  2. Click "Submit" in the top-right corner to publish your GTM container.

Step 4: Analyzing and Leveraging Conversion Tracking Data

Congratulations! You have successfully set up Shopify conversion tracking with Google Tag Manager. Now, it's time to analyze the data and make data-driven decisions to optimize your marketing efforts and drive more sales.

1. Google Analytics Integration

Ensure that your Google Analytics account is properly integrated with Google Tag Manager to gain deeper insights into your conversion data. Leverage Google Analytics reports and dashboards to monitor key metrics, track goal completions, and understand user behavior on your website.

2. Tracking and Attribution

Track various conversion actions on your Shopify store, such as purchases, form submissions, and newsletter sign-ups, using the power of GTM. Utilize the attribution models in Google Ads to understand the impact of different marketing channels and optimize your budget allocation.

3. Ecommerce Tracking

Implement enhanced ecommerce tracking in Google Tag Manager to gain visibility into customer behavior, product performance, and sales funnels. This data will help you identify opportunities for upselling, cross-selling, and optimizing your product offerings.

Conclusion

With this comprehensive guide, you are now equipped with the knowledge to set up Shopify conversion tracking with Google Tag Manager. By accurately measuring and analyzing your conversion data, you can enhance your marketing strategies, optimize your ad spend, and ultimately drive more sales for your online store.

Partner with CyberFire Marketing, the experts in digital marketing, to take your Shopify store to new heights. Contact us today to explore how we can help you achieve your business goals in the competitive online landscape.

Refinery29
The guide answered all my questions. Thank you for making the setup process less daunting.
Oct 31, 2023
Nigel Malkin
So grateful for this guide. It's exactly what I needed to streamline my tracking setup.
Sep 24, 2023
Joshua Ryan
The guide is a game-changer for someone like me who's been struggling with tracking. Thank you!
Sep 7, 2023
Helena Ekdahl
This guide has truly simplified the setup process for me. Thank you for the clear instructions.
Aug 28, 2023
Tan Moore
I appreciate the effort that went into creating this guide. Looking forward to more content like this.
Jul 30, 2023
Alejandro Saettone
Absolutely love how clear and concise the guide is. Thank you for simplifying the process!
Jul 30, 2023
Karen Grimes
Thank you for making the process of setting up tracking so easy to understand.
Jul 13, 2023
Larry Ziff
This guide is a complete lifesaver. Can't wait to see the impact on my conversions!
Jul 6, 2023
Margarethe Wagner
I've heard about Google Tag Manager but didn't know how to use it with Shopify. Thanks for the insights!
Jul 5, 2023
Joseph O'Connell
The guide is extremely helpful, especially for someone like me who's new to tracking setup.
May 31, 2023
Aric Neuharth
Highly informative guide. Thank you for sharing your knowledge with us.
May 30, 2023
Jac Haan
The visuals and explanations have greatly simplified the setup process. Thank you!
May 16, 2023
Raegan Baskin
The guide is so easy to follow. Thanks for the valuable insights.
May 11, 2023
Unknown
Very well-detailed guide. Thank you for easing the process of setting up the tracking.
May 10, 2023
Loren Wagner
A massive thank you for simplifying a potentially complex process. This guide is a gem!
Apr 15, 2023
John Barnes
Absolutely priceless information. Will definitely implement this on my Shopify store.
Mar 25, 2023
Tara Whitfield
This is exactly the guide I've been looking for. Can't wait to put it into action.
Feb 14, 2023
Rex Page
The screenshots really help in understanding the setup process. Thank you.
Jan 4, 2023
Lance Walley
The clear explanation makes setting up Shopify conversion tracking a breeze. Thank you!
Dec 26, 2022
Katie Kime
Love the step-by-step approach. Thank you for demystifying the setup process!
Dec 22, 2022
Jerry King
Will definitely be implementing this on my store. The guide is thorough and helpful.
Dec 19, 2022
Bob Lafosse
Really grateful for this guide. You've saved me a lot of time and confusion.
Nov 1, 2022
Danny Murray
Such a well-written and insightful guide. Excited to see the impact on my conversions!
Oct 27, 2022
Kylie Fanning
Very well-structured guide. Thank you for making the setup process less overwhelming.
Sep 24, 2022
Melody Patterson
Thank you for creating such a valuable guide. Can't wait to implement the tracking!
Aug 30, 2022
Lino Tadros
Grateful for this guide. It's going to make a significant difference for my Shopify store.
Jul 22, 2022
Jerry Wollmering
This is exactly what I needed. Can't wait to see the impact on my conversions!
May 17, 2022
Jennifer Eubanks
This is exactly what my team needed. Thank you for the valuable insights.
Jan 11, 2022
Huy Le
This guide has made the setup process so much less daunting. Thank you for sharing your expertise.
Dec 17, 2021
Peewin Chong
Thanks for sharing this informative guide. Keep up the great work!
Oct 30, 2021
Susan Morency
Step-by-step explanations really simplify the setup process. Thank you for this detailed guide.
Sep 30, 2021
Thomas Nicotra
Brilliant guide! The level of detail and explanation is top-notch. Thank you!
Sep 10, 2021
Marianne Klein
I've been struggling with tracking, so this is perfect timing. Thank you!
Aug 27, 2021
Di Ai
Clear and concise. Thank you for making the setup process less daunting.
Aug 3, 2021
Zack
Great article! Using Google Tag Manager for tracking has made a huge difference for my business.
Aug 3, 2021
Rick Watson
This is a game-changer for my business. Thank you for the clear instructions!
Jul 9, 2021
Laurie
Thank you for providing such valuable insights. Clear and easy to understand.
Jun 10, 2021
Eric Brown
The detailed explanation is perfect for someone like me who's new to Google Tag Manager.
Jun 1, 2021
Tim Flannery
The guide is so well-organized and easy to understand. Thank you for sharing your expertise.
May 26, 2021
Uri Laber
The guide is incredibly well-structured and easy to follow. Thanks for the valuable insights.
May 18, 2021
Fran Daniel
This is gold! Thank you for sharing such valuable information.
Apr 26, 2021
Shane Wingerson
The visuals make the setup process so much easier to understand. Thank you for this guide.
Apr 13, 2021
Steve Yuan
Great job on simplifying the process of setting up tracking. I appreciate your efforts!
Feb 11, 2021
Neil Galbraith
Incredibly helpful guide. Thank you for making the setup process so much clearer.
Jan 20, 2021
Rachel Boyd
The integration of Shopify and Google Tag Manager is crucial. Thanks for breaking it down.
Jan 14, 2021
William Duncan
A massive thank you for demystifying the complex setup process. This guide is invaluable.
Dec 14, 2020
Troy Kilpatrick
Thank you for simplifying a potentially complex process. Truly appreciate it!
Dec 5, 2020
Kristin Stordahl
This guide has everything I need to optimize my Shopify store. Thank you!
Oct 8, 2020
Vishal
The guide is thorough and well-structured. Will definitely refer back to it when setting up the tracking.
Sep 12, 2020
Bill Johnson
Love how well-explained each step is. Makes the process less intimidating.
Aug 30, 2020
Hakan Bas
This guide is a real gem. Can't thank you enough for sharing such valuable insights.
Aug 25, 2020
Russell Ralston
The visuals and detailed explanations are incredibly helpful. Thank you for this guide.
Aug 17, 2020
Tatiana Strygina
Very well-written guide! The step-by-step approach is commendable. Thanks for simplifying the process.
Aug 7, 2020
Shane Severy
I appreciate the step-by-step instructions. Looking forward to implementing this on my store.
Jul 30, 2020
Lucie Crouzet
The guide has given me the confidence to proceed with setting up tracking. Thank you for the clear explanations.
Jul 27, 2020
Jaime Flores
Kudos to the author for creating such a comprehensive guide. Excellent job!
Jul 15, 2020
Mike Raniewicz
Thumbs up for simplifying a typically complex process. This guide is a gem!
Jun 24, 2020
Damon Clifford
Thanks for this detailed guide! Very helpful for optimizing my Shopify store.
Jun 14, 2020
Kristian Krstian Pearson
Absolutely fantastic guide. It's going to make a huge impact on my business!
Jun 6, 2020
Andrew Southwell
Thank you for breaking down the setup process into manageable steps. Much appreciated!
Jun 3, 2020
Chris Preston
Very informative and easy to follow. Can't wait to set up the tracking on my Shopify store.
May 30, 2020
Ifares
This is the guide I've been searching for. Thank you for making the setup process less intimidating.
May 20, 2020
Randy
Impressive work on simplifying a complex process. Kudos to the author!
Apr 17, 2020
Rusty Wolfe
Appreciate the in-depth explanations. Thank you for sharing such valuable insights.
Apr 4, 2020
Timothy Dombek
The integration of Google Tag Manager with Shopify is now much clearer to me. Thank you for the guide.
Mar 7, 2020
Chuck Hoover
Impressed by the level of detail and clarity in this guide. Thank you for sharing your expertise.
Feb 14, 2020
Larry Presser
This guide has everything I need. Can't wait to implement the tracking on my Shopify store.
Feb 5, 2020
Amanda Robbins
I've been looking for a guide like this. Can't wait to start implementing the tracking!
Jan 24, 2020
Nufa Tsuraya
A clear and straightforward guide. Thank you for the valuable information.
Dec 11, 2019
Brendon Gutschlag
Your guide is a lifesaver. Finally, I feel confident about setting up the tracking.
Nov 26, 2019
Noreana Latiff
Kudos to the author for simplifying a complex process. This guide is a game-changer.
Nov 18, 2019
Dale Barnes
Thank you for the well-documented guide. It's going to make a significant difference for my store.
Nov 3, 2019
Jonathan Wigser
Appreciate the effort put into creating this guide. Very well-written.
Oct 27, 2019
Sean Sullivan
Wonderful guide. Can't wait to see how this improves the performance of my online store.
Sep 19, 2019
Bill Farrell
Clear and concise explanation. Will definitely recommend this guide to others.
Aug 26, 2019
Robert Black
This guide couldn't have come at a better time. Thank you for simplifying the process.
Aug 4, 2019
Assaf Scialom
The visuals and detailed steps make this guide so valuable. Thank you for sharing your expertise.
Jul 31, 2019
Brandon Collins
Appreciate the effort that went into creating this guide. Thank you for sharing your knowledge.
Jun 29, 2019
Kevin Krumm
Great guide! The integration of Google Tag Manager with Shopify seems much less intimidating now.
Apr 20, 2019
Thomas Banta
This is exactly what I was looking for. Thank you for sharing your expertise.
Mar 19, 2019
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